Having been a former mascot, I can tell you one of the biggest and best skills you can have is improv. There’s nothing like thinking on your feet to take advantage of a situation. Time and time again, I would sweep women off their feet with a short ballroom dance, playfully intercept a pass being…
Category Archives: Strategy
The 2011 State of the Union Social Media Strategy
I think it was about 5 minutes into last night’s “State of the Union” address that many people noticed the @BarackObama account live-tweeting key quotes throughout the speech. While some joked that it was from the iPad behind the lecture, it was a great example of some of the elements President Obama’s plan for our…
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Twitter Topic of the Day
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