@sheconomy asked people to head over to She-Conomy and answer her poll question: Do you think Social Media Marketing is just a trend?

Here’s my take…

No way, no how. Why? Andre said it best when he said to me, it’s not about the bullhorn, it’s about the conversation. That means that more and more companies are realizing that they need to listen to the feedback given by customers through the channels that the customers want to give feedback through. Sorry, Mr. Executive, emails and website contact pages just don’t cut it anymore. We live in a society of “on-demand”. And the next generation is demanding to be talked to through services like Twitter, Myspace, Facebook, Youtube, Vimeo, etc. And these services are becoming more and more well establish, even ingraining themselves into our pop culture. I mean, I’ve seen more commercials recently (and I don’t watch a lot of TV) about Twitter than I think I’ve ever seen about facebook, youtube, and myspace combined. The fact of the matter is marketing to the next generation will take more of a mixed-media approach with your PR & marketing people looking in the other direction. That’s right they just aren’t pounding out graphics, they are listening and are in on the conversation. Whether Mr. Executive likes it or not…