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	<title>Social Media Birmingham</title>
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	<link>http://socialmediabirmingham.com</link>
	<description>Commentary with a (Technically) Southern touch...</description>
	<lastBuildDate>Thu, 05 Apr 2012 13:13:45 +0000</lastBuildDate>
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		<title>Making unselfish connections&#8230;</title>
		<link>http://socialmediabirmingham.com/making-unselfish-connections/</link>
		<comments>http://socialmediabirmingham.com/making-unselfish-connections/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 13:13:45 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Deep Thoughts]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=545</guid>
		<description><![CDATA[I&#8217;ve been known as &#8220;Social Media Birmingham&#8221; for about 5 years now. Having built my online presence for that long, I get to meet tons of people from all over Birmingham. It&#8217;s so interesting to meet the diverse cultures and backgrounds that populate our city. One of my favorite &#8220;games&#8221; I like to play is making connections...]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been known as &#8220;Social Media Birmingham&#8221; for about 5 years now. Having built my online presence for that long, I get to meet tons of people from all over Birmingham. It&#8217;s so interesting to meet the diverse cultures and backgrounds that populate our city. One of my favorite &#8220;games&#8221; I like to play is making connections between different people and groups within town. Not to gain anything. Just to see what happens. It&#8217;s so awesome to see those connections blossom and grow into something more. Something special. It feels great to get to help bridge the gap of the unknown, which is only unknown because one or the other simply don&#8217;t know where to look. It&#8217;s a unique opportunity afforded to me by getting out there and being social, online and off. I challenge you in the near future to make an unselfish connection or introduction using some social or online tool and watch it grow. Like plants, sometimes they don&#8217;t take. But when you stumble upon one that does, you&#8217;ll be shocked by how much it blossoms.</p>
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		<title>What&#8217;s the big deal with &#8220;Escalating Fran&#8221; closing the #Crossfit Games?</title>
		<link>http://socialmediabirmingham.com/whats-the-big-deal-with-escalating-fran-closing-the-crossfit-games/</link>
		<comments>http://socialmediabirmingham.com/whats-the-big-deal-with-escalating-fran-closing-the-crossfit-games/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 14:30:04 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Deep Thoughts]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=542</guid>
		<description><![CDATA[Below is a post I wrote for Irontribe Fitness, a Crossfit Gym here in Birmingham of which I am a member. &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; As many of you know, I&#8217;m that crazy guy in the Fez, always on Twitter, Facebook, Foursquare and many other social networks. Why? Because I&#8217;m a people person. I love talking to people and learning about their...]]></description>
			<content:encoded><![CDATA[<p>Below is a post I wrote for Irontribe Fitness, a Crossfit Gym here in Birmingham of which I am a member.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p>As many of you know, I&#8217;m that crazy guy in the Fez, always on <a href="https://twitter.com/#!/search">Twitter</a>, <a href="http://www.facebook.com/">Facebook</a>, <a href="https://foursquare.com/">Foursquare</a> and many other social networks. Why? Because I&#8217;m a people person. I love talking to people and learning about their thoughts and opinions. So when I&#8217;m curious about what people are saying about something,<a href="https://twitter.com/#!/search">Twitter</a> tends to be my social media medium of choice. I do a quick search at <a href="https://twitter.com/#!/search-home">search.twitter.com</a> to get the lowdown.</p>
<p>For those who don&#8217;t know, this week marks the last week of the <a href="http://games.crossfit.com/">Crossfit Games Open</a>. After this week, the athletes who advance will head off to their respective Regional games and compete for ~50 spots per gender to advance to nationals.</p>
<p>So last night, I obsessively refreshed my iPhone to find out what the <a href="http://games.crossfit.com/workouts/the-open?#tabs-5">12.5</a> <a href="https://twitter.com/#!/search/%23WOD">#WOD</a> was. And just like clockwork, the <a href="http://games.crossfit.com/">Games</a> page refreshed and there it was, <a href="http://games.crossfit.com/workouts/the-open?#tabs-5">&#8220;Escalating Fran&#8221;</a>. It was the first time I&#8217;d seen Fran that way and, having not had the chance to do Fran yet, was a bit excited. Naturally (for me), I almost immediately popped over to Twitter to find out what people thought.</p>
<p>Now, as a people person, I understand it&#8217;s human nature to complain. And last night, Twitter seemed all &#8220;up-in-arms&#8221; that <a href="http://games.crossfit.com/workouts/the-open?#tabs-5">12.5</a> was 11.6 all over again. Some even went on to whine that  <a href="http://games.crossfit.com/workouts/the-open?#tabs-5">&#8220;Escalating Fran&#8221;</a> wasn&#8217;t in the spirit of &#8220;constantly varied&#8221; since it was done last year.</p>
<p>I&#8217;m going against the nay-sayers on this one. I&#8217;ve got say kudos to Dave Castro and the programmers of the <a href="https://twitter.com/#!/search/%23crossfit">#Crossfit</a> Games. In fact, I hope that <a href="http://games.crossfit.com/workouts/the-open?#tabs-5">&#8220;Escalating Fran&#8221;</a> to end the <a href="https://twitter.com/#!/search/%23crossfit">#Crossfit</a> Games becomes a yearly tradition.</p>
<p>Unfortunate as it is, for thousands like myself, this week is the final stop of on the journey that is the Open. I know, it&#8217;s crazy to think that I won&#8217;t make regionals. Not quite enough burpees the first week and the toes-to-bar really hurt me this year *cough cough*.</p>
<p>The main reason I signed up for the open was to <a href="http://games.crossfit.com/athlete/43664">measure myself</a> now so that, in a year, i can really look and see how far I&#8217;ve come. <a href="http://games.crossfit.com/workouts/the-open?#tabs-5">&#8220;Escalating Fran&#8221;</a>, in the context of the Open, allows me to do that. One chance, one shot to give it everything I&#8217;ve got this year.</p>
<p>And don&#8217;t get me wrong, competing and seeing my rank against the thousands of other participants in the games is great. But I compete against me on a daily basis. The chance to compete with myself, from a year ago is just too good of a chance to pass up.</p>
<p>And what better message to send to the <a href="https://twitter.com/#!/search/%23crossfit">#Crossfit</a> community than for <a href="http://www.youtube.com/watch?v=ZsRgQ-n3Lyo">Dave Castro</a> and company to say, &#8220;Thanks for competing, here&#8217;s how far you&#8217;ve come this year. Come back and do better next year.&#8221;</p>
<p>As for the Tribe, I know what Spring has officially sprung around Birmingham which means more outdoor events should be popping up soon on the <a href="http://www.irontribefitness.com/Home/Events" target="_parent">Events calendar</a>. Looking forward to seeing what brutality&#8230;err&#8230;WODs <a href="https://twitter.com/#!/coachluan">Luan</a> and company have in store. And looking forward to meeting and competing with you soon, (insert your name here).</p>
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		<title>When Technology gets out of the way&#8230;</title>
		<link>http://socialmediabirmingham.com/when-technology-gets-out-of-the-way/</link>
		<comments>http://socialmediabirmingham.com/when-technology-gets-out-of-the-way/#comments</comments>
		<pubDate>Tue, 31 May 2011 11:00:36 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Deep Thoughts]]></category>
		<category><![CDATA[Updates]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Scrabble]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=529</guid>
		<description><![CDATA[Anyone who has met me and known me for longer than 5 minutes knows my love an loyalty for Apple. I used to practically eat, sleep, and breathe everything Apple. I know it&#8217;s hard for some to believe, but I&#8217;m not nearly as bad as I used to be. And I&#8217;ve had my fair share...]]></description>
			<content:encoded><![CDATA[<p><a href="http://socialmediabirmingham.com/wp-content/uploads/2011/05/omeplayingscrabble.jpg"><img class="size-medium wp-image-530 alignleft" title="Ome Playing Scrabble on my iPad" src="http://socialmediabirmingham.com/wp-content/uploads/2011/05/omeplayingscrabble-300x224.jpg" alt="" width="300" height="224" /></a> Anyone who has met me and known me for longer than 5 minutes knows my love an loyalty for Apple. I used to practically eat, sleep, and breathe everything Apple. I know it&#8217;s hard for some to believe, but I&#8217;m not nearly as bad as I used to be.</p>
<p>And I&#8217;ve had my fair share of debates. Mac vs PC vs Linux, iPad vs Laptop/Desktop, and even Cloud vs Local Computing are just a few of the debates that I&#8217;ve fought. Believe it or not, I&#8217;ve even fought on both sides of most of them. But one thing I&#8217;ve always advocated is the fact that technology isn&#8217;t useful if you&#8217;re not going to use it. I&#8217;ve talked people down thousands of dollars simply because <a href="http://thesprylab.com/portfolio-item/voluntary-salary-cap-personal-project-advocating-income-moderation/">they were not going to use that much</a>.</p>
<p>This is Elizabeth Murphy. To her many friends and family, she&#8217;s known simply as Ome. She loves Scrabble, trashy romance novels, and the Golden Girls. She&#8217;s been in the hospital since Wednesday of last week and she&#8217;s getting a pacemaker later today. Though she has one, she&#8217;s by no means a computer power user. Her fingers aren&#8217;t as agile as they once were, so typing is tough. But using an iPad to play Scrabble keeps her mind sharp and makes her have to use her hands. It&#8217;s part of her workflow. It&#8217;s what she does. When I first suggested to her that she use the iPad to play games, she laughed and said she could never learn it. But when I showed her something she knew, she took to it like a moth to a flame. She can play Scrabble to the end of a full charge on an iPad, which is pretty impressive considering the battery life.</p>
<p style="text-align: center;"><object width="640" height="390"><param name="movie" value="http://www.youtube.com/v/tyEpaPEbjzI?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="640" height="390" src="http://www.youtube.com/v/tyEpaPEbjzI?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Technology only works for people if they see the value in it and decide to use it. It&#8217;s taken me sometime to realize, but that&#8217;s my passion. I love helping people discover the value in technology. There&#8217;s nothing like taking 20 minutes after a meeting and showing people apps for their Mac. Their faces light up because in that moment, they just realized how much more powerful their computer has become for them. I still get chills when I talk to people about iPhone/iPad apps that help them capture moments, memories, and thoughts that would have otherwise escaped them.</p>
<p>So, with that said, some housekeeping. You may have noticed a few subtle changes here. While I&#8217;m not changing the name, I am moving this blog to more of a personal format. I&#8217;ll be focusing on living my life as a digital advocate, living my life as an example to people of the things that they can do with technology. It won&#8217;t be all tech all the time by any means, but I&#8217;m interested to see where this new format goes. Over the past two years since re-booting SocialMediaBirmingham.com, it&#8217;s helped build relationships, create new opportunities, and helped me discover entire new ways of thinking. For that, I thank everyone. Here&#8217;s to the next two.</p>
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		<title>Memorial Day Thanks</title>
		<link>http://socialmediabirmingham.com/526/</link>
		<comments>http://socialmediabirmingham.com/526/#comments</comments>
		<pubDate>Mon, 30 May 2011 13:36:03 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Deep Thoughts]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=526</guid>
		<description><![CDATA[Thanks to the men and women who sacrifice of themselves so that we may do what we do.]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter" title="Memorial Day Observance in Chicago" src="http://farm3.static.flickr.com/2255/2531457346_01d74d0bff_z.jpg" alt="Photo by Chris Gray-Garcia - http://bit.ly/mQm7oO" width="640" height="427" /></p>
<p style="text-align: center;">Thanks to the men and women who sacrifice of themselves so that we may do what we do.</p>
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		<title>Birmingham needs to laugh more&#8230;</title>
		<link>http://socialmediabirmingham.com/birmingham-needs-to-laugh-more/</link>
		<comments>http://socialmediabirmingham.com/birmingham-needs-to-laugh-more/#comments</comments>
		<pubDate>Fri, 27 May 2011 11:30:49 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Causes]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=510</guid>
		<description><![CDATA[No, folks. I&#8217;m not talking about needing another Larry Langford ego-type in the Birmingham Mayor&#8217;s Office. I&#8217;m talking about real, honest-to-goodness comedy. Now, don&#8217;t get me wrong, I admire Bruce Ayers and his bringing world-class comedy acts to Birmingham. The machine he&#8217;s built that is The Comedy Club, Stardome is impressive for sure. And it&#8217;s...]]></description>
			<content:encoded><![CDATA[<p>No, folks. I&#8217;m not talking about needing another Larry Langford ego-type in the Birmingham Mayor&#8217;s Office. I&#8217;m talking about real, honest-to-goodness comedy. </p>
<p>Now, don&#8217;t get me wrong, I admire <a href="http://www.stardome.com/history.php">Bruce Ayers</a> and his bringing world-class comedy acts to Birmingham. The machine he&#8217;s built that is <a href="http://www.stardome.com/index.php">The Comedy Club, Stardome</a> is impressive for sure. And it&#8217;s great to have the occasional open mic nights, here and there, but we&#8217;ve got major comedy talent right here in Birmingham, and it&#8217;s a shame that Birmingham isn&#8217;t getting out to see it. </p>
<p>For instance, last night, I got to attend my second performance of <a href="http://www.facebook.com/uglybabyimprov">Ugly Baby Improv</a>, a group of improvisors who just get together and perform. Their shows are free and the funny level is off the charts. Their off the cuff jokes are witty and smart. Improvisors have mastered accents to fit any scene. Not to mention that every one of them finds a way to make the others in the scene that much funnier. Their last two performances have been at <a href="http://matthewsbarandgrill.com/">Matthew&#8217;s Bar and Grill on Morris Ave</a>, the perfect setting for the edgy antics of Ugly Baby.</p>
<p>In the mood for something a bit more traditional? Not to worry, <a href="http://www.extemporaneoustheatre.com/">ETC Bham</a> has you covered. Lead by Birmingham native and <a href="http://www.uab.edu">UAB</a> Grad Douglas O&#8217;Neil, Jr., this group of improvisors perform semi-scripted improv stories. Most of their performances are housed at <a href="http://www.bftonline.org/">Birmingham Festival Theatre</a>, a perfect venue for the in-your-face improvisors to involve their audiences in their &#8220;Never the same show, twice&#8221; style.</p>
<p>It&#8217;s a shame to think we have to go to the local movie theater to laugh on a Thursday, Friday, or Saturday night. Folks there just isn&#8217;t enough comedy in Birmingham! I would love to see other bars and venues stand up and host open mic nights and provide venues for the very talented performers we have right here in the Magic City. And if you think you have the stuff to make people laugh, find an outlet. Find others who have the passion for making people laugh. They are out there if you look. Trust me, I&#8217;ve found a few of them.</p>
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		<title>Social Media Improv &#8211; Improving your experience</title>
		<link>http://socialmediabirmingham.com/social-media-improv-improving-your-experience/</link>
		<comments>http://socialmediabirmingham.com/social-media-improv-improving-your-experience/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 11:00:40 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Deep Thoughts]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=493</guid>
		<description><![CDATA[Having been a former mascot, I can tell you one of the biggest and best skills you can have is improv. There&#8217;s nothing like thinking on your feet to take advantage of a situation. Time and time again, I would sweep women off their feet with a short ballroom dance, playfully intercept a pass being...]]></description>
			<content:encoded><![CDATA[<p>Having been a former mascot, I can tell you one of the biggest and best skills you can have is improv. There&#8217;s nothing like thinking on your feet to take advantage of a situation. Time and time again, I would sweep women off their feet with a short ballroom dance, playfully intercept a pass being thrown, and don&#8217;t get me started on using props from around the tailgate site. That&#8217;s probably what helped me get into social media in the first place. It was a new and unexpected medium to interact with people and see their views, hear their thoughts, and learn from their experiences.</p>
<p>And driving home after an audition on Sunday with a local improv troupe, I contemplated just how similar the two really are. And when it really comes down to it, what I&#8217;ve been doing with social media is nothing more than improv. Here are a few improv &#8220;guidelines&#8221; that I&#8217;ve bent a bit show you what I mean:</p>
<p>1) <strong>Don&#8217;t Deny (Ask Why)</strong> &#8211; One of the key reasons why improv works is momentum. The continuous moving forward of the scene by actions and words. By denying your partner(s) what they ask, this can stop the momentum short and kill a skit. The same can be said with social media. By not attending to comments, regular posts (guilty as charged), and just getting out there and participating regularly, you&#8217;re denying your audience. One of the things that I do when I get stuck in improv is I ask why. The same can go for you and your community. Make sure to include calls to action at the end of your blogposts, ask Twitter questions posed to you in real life, and get out there and play with the new networks to help find and interact with your audience. </p>
<p>2) <strong>You don&#8217;t have to be funny</strong> &#8211; Shocking I know. Yes, this is an actual improv guideline. It may be taught differently, but the key concept is the same. It&#8217;s not about you, it&#8217;s about your audience. It&#8217;s not about you, it&#8217;s about your partners. It&#8217;s not about you, it&#8217;s about your content. You don&#8217;t have to be concerned about saying the right things. In improv, sometimes it&#8217;s better to just say something to move the story along than to find something funny. I know that on Twitter, I try and do this by saying something to multiple people, where I see a connection. The connection maybe form a tweet I saw days ago or a conversation I had a few minutes ago, offline. The people may or may not be connected on Twitter, but that&#8217;s part of why I do it. Move the conversation forward to help the discussion and contribute to the communal feeling of sharing perspectives. </p>
<p>5) <strong>Guide the story</strong> &#8211; In improv, you&#8217;re setup with a (usually ridiculous) scene. And a &#8220;scene&#8221; is nothing more than a fancy way of saying &#8220;story&#8221;. When I&#8217;m improving, you can usually see me close my eyes several times during the performance. Why? Because I&#8217;m imagining the story unfolding in my mind. Usually just the next few lines at most, just enough to understand where the story wants to go. When interacting with your community, no matter what you do, always remember what your story is. Ask yourself with every interaction, does this tell my story? Does this forward the plot of the story? Will my community find that value that I&#8217;ve set out for them from seeing this? When you&#8217;re doing that, you&#8217;re telling your story. And believe it or not, there is someone out there who wants to hear that story.</p>
<p>So my question to you is how are you exemplifying these rules in what you&#8217;re doing online? Please feel free to answer any and all of these questions in the comments:<br />
1) How are you keeping the momentum going with your online efforts?<br />
2) What things are you doing to make your online efforts about your community?<br />
3) How are you telling your story?</p>
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		<title>The 2011 State of the Union Social Media Strategy</title>
		<link>http://socialmediabirmingham.com/the-2011-state-of-the-union-social-media-strategy/</link>
		<comments>http://socialmediabirmingham.com/the-2011-state-of-the-union-social-media-strategy/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 15:51:59 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=479</guid>
		<description><![CDATA[I think it was about 5 minutes into last night&#8217;s &#8220;State of the Union&#8221; address that many people noticed the @BarackObama account live-tweeting key quotes throughout the speech. While some joked that it was from the iPad behind the lecture, it was a great example of some of the elements President Obama&#8217;s plan for our...]]></description>
			<content:encoded><![CDATA[<p>I think it was about 5 minutes into last night&#8217;s &#8220;State of the Union&#8221; address that many people noticed the <a href="twitter.com/BarackObama">@BarackObama</a> account live-tweeting key quotes throughout the speech. While <a href="http://twitter.com/#!/acnatta">some</a> joked that it was from the iPad behind the lecture, it was a great example of some of the elements President Obama&#8217;s plan for our future. </p>
<p>Without getting any more political that I have to, I figured it would be fun to take a look at what the social media strategy that the White House used for this year&#8217;s &#8220;State of the Union&#8221;. Here&#8217;s a list of some of the elements, which can be seen <a href="http://www.whitehouse.gov/state-of-the-union-2011">here</a>.</p>
<p>1) The slogan: &#8220;Watch and Engage&#8221; &#8211; something very simple and subtle , but gets the message across and really sets the tone for page</p>
<p>2) Youtube: Live Stream and Enhanced presentation &#8211; I&#8217;m probably going to end up watching the <a href="http://twitter.com/#!/search/%23sotu">#SOTU</a> address again, and it&#8217;s because it will be nice to see facts and figures to back up what the president is saying. Echoing the address, transparency is crucial, and this is a great start.</p>
<p>3) &#8220;After the address&#8221; timeline &#8211; This is a great example of bullet-by-bullet engagement. From the post-address panel of senior White House officials to the Facebook roundtable, The White House is encouraging discussion, not directing it. </p>
<p>4) The Mobile App &#8211; If you&#8217;re a political person and you want to keep tabs on what the Obama administration is doing while you&#8217;re on-the-go, there&#8217;s really nothing better. And coupling it with the engagement that&#8217;s being driven to the <a href="http://twitter.com/#!/search/%23sotu">#SOTU</a> page, I would be interested to see just how many people downloaded the app last night, for the first time. </p>
<p>I have to give kudos to <a href="http://en.wikipedia.org/wiki/Kal_Penn">Kalpen Modi</a>, White House Office of Public Engagement and <a href="http://www.linkedin.com/in/sarahbernard">Sarah Bernard</a>, White House New Media, for doing a great job at using new media tools and engaging people through these new mediums. I&#8217;m really excited to see just what comes next from them.</p>
<p><strong>UPDATE:</strong> Looks like Fast Company agreed with me. Take a look at their article &#8220;<a href="http://www.fastcompany.com/1720866/what-you-missed-while-you-were-watching-cnn-sotu-the-digital-party">State of the Union, the Digital Party</a>&#8221; &#8211; Thanks to <a href="http://twitter.com/#!/eric_andersen/">@eric_andersen</a> for the link!</p>
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		<title>Defending working with social media</title>
		<link>http://socialmediabirmingham.com/defending-working-with-social-media/</link>
		<comments>http://socialmediabirmingham.com/defending-working-with-social-media/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 14:51:50 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Deep Thoughts]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=474</guid>
		<description><![CDATA[I was about to skip the blog post today when I jumped on Twitter to see @Ape_Smith&#8217;s tweet this morning From now on when people ask me what I &#8220;do&#8221; I&#8217;m going to say life insurance&#8230; Telling them Social Marketing/Media is too painful at times. My suggestion was simple. Carry a short case study in...]]></description>
			<content:encoded><![CDATA[<p>I was about to skip the blog post today when I jumped on Twitter to see <a href="http://api.twitter.com/#!/Ape_Smith">@Ape_Smith&#8217;s</a> tweet this morning </p>
<blockquote><p>From now on when people ask me what I &#8220;do&#8221; I&#8217;m going to say life insurance&#8230; Telling them Social Marketing/Media is too painful at times.</p></blockquote>
<p>My suggestion was simple. Carry a short case study in your back pocket and show them the value. Her response was short, but it got me thinking&#8230;</p>
<blockquote><p>&#8230;It&#8217;s not fair to have to always prove what u do is valuable.</p></blockquote>
<p>And she&#8217;s right. It&#8217;s not fair. But if you believe in what you&#8217;re doing strongly enough, you can show the value to others and educate them on your way of thinking.</p>
<p>As many of you know, I worked for three years at the local Apple Store. On a daily basis, people would come in and question products, ideas, and processes. And everyday I would stand firmly behind my Apple Logo and defend against the attacks, point for point. Why? Because I believe in Apple. I believe in their products. I like their ideas about how things can be done. I understand that their processes are not tailored just for me, but do have some wiggle room.</p>
<p>And I wasn&#8217;t always successful at what I did. There were many people who didn&#8217;t buy. However, there were only three people in those three years that I recommended a PC. Yes, the managers knew about it too. A Mac just wasn&#8217;t for them. And you know what, I was ok with that.</p>
<p>As professionals who work with social media, we have to remember that we&#8217;re on the bleeding edge. Being on the bleeding edge of technology is rarely fair. Deciding to live on the bleeding edge comes with responsibility as well. It&#8217;s up to us to show the value of these technologies to the public at large. Why? The &#8220;public at large&#8221; aren&#8217;t motivated about technology like we are. But they are motivated about quilting, reading, metal fabrication, and forestry. Tie the value to their interests and let them play. Trust me, they will.</p>
<p>How have you helped people learn the power of social media? What tactics did you use? Please share your stories in the comments.</p>
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		<title>RockMelt: The Convergence of Social Information</title>
		<link>http://socialmediabirmingham.com/rockmelt-the-convergence-of-social-information/</link>
		<comments>http://socialmediabirmingham.com/rockmelt-the-convergence-of-social-information/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 12:30:28 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=460</guid>
		<description><![CDATA[With so many social networking sites out there, it&#8217;s dizzying for the mere mortal to keep up with. There&#8217;s never has been one really good place to funnel all that information. I had settled on using Gmail Filters to funnel all the notifications into one place that I knew I would consistently return. Even then,...]]></description>
			<content:encoded><![CDATA[<p>With so many social networking sites out there, it&#8217;s dizzying for the mere mortal to keep up with. There&#8217;s never has been one really good place to funnel all that information. I had settled on using Gmail Filters to funnel all the notifications into one place that I knew I would consistently return. Even then, not all of that information is relevant. I don&#8217;t need to catch all of those notifications. That keeps me hopping from one program to another all day, which makes the lifehacker in me want to break out the wet noodles. Growl does a good job of conveniently letting me know there&#8217;s something new, but it disappears after just a few seconds. What happens when I am inevitably distracted, or away from my desk?</p>
<p>When I was just about to concede the losing battle, <a href="http://www.rockmelt.com/">RockMelt</a> came along. Like the good little beta tester I am, I picked it up, played with it for a second, them moved on relatively unimpressed. Then, after seeing more murmuring about it on Twitter, I decided to give it another go. After all, I work for a web design company. At the very least, it&#8217;s another browser that I can have running in the background. </p>
<p>For those of you who haven&#8217;t heard of <a href="http://www.rockmelt.com/">RockMelt</a> , it&#8217;s a browser based on Google&#8217;s Chrome that actually requires a <a href="http://www.facebook.com/">Facebook</a> account to run. It has &#8220;Edges&#8221; that allow you to add social interaction and notifications. On the left &#8220;edge&#8221;, you can add people you chat with through the <a href="http://www.facebook.com/">Facebook</a> chat system. On the right &#8220;edge&#8221;, you can add predetermined feeds or other <a href="http://en.wikipedia.org/wiki/RSS">RSS feed</a> that you add yourself.</p>
<p>Now, I&#8217;m not that huge of a <a href="http://www.facebook.com/">Facebook</a> fan. I&#8217;m still bitter about them going public from college only. But I still use it to keep in touch with people. I could really care less about what your favorite book is, or to see what photos you took during you last beach trip. But it is very nice to have people I like to have easy access to on that left &#8220;edge&#8221;. Takes me back to the days in college when people would blow up my cell phone if my <a href="http://en.wikipedia.org/wiki/AOL_Instant_Messenger">AIM</a> <a href="http://en.wikipedia.org/wiki/Status_message_(instant_messaging)">away message</a> didn&#8217;t change every twelve hours. The right edge pulls in those crucial few <a href="http://en.wikipedia.org/wiki/RSS">RSS feed</a> that I need during the day to keep up-to-date on all the latest news.</p>
<p>In the weeks since I&#8217;ve been using <a href="http://www.rockmelt.com/">RockMelt</a> , it has become my primary browser, taking the top spot away from <a href="http://www.google.com/chrome/intl/en/landing_chrome_mac.html?hl=en">Chrome</a>. It&#8217;s great because not only does it do a good job of bringing all the information I want, it does it in an unobtrusive way, with simple notifications. I love the fact that I can get the information that I need, without having to constantly bounce all over the place. </p>
<p>There are just a couple of things that have irked me using <a href="http://www.rockmelt.com/">RockMelt</a> . When checking notifications, I have to click the actual text in the notification, when it feels like the entire notification should be linked. And It was incredibly difficult to get the correct <a href="http://en.wikipedia.org/wiki/RSS">RSS feed</a> for my <a href="http://twitter.com/socialmediabham">@socialmediabham</a> notifications on <a href="http://twitter.com/">Twitter</a>. That should have been one of the optional feeds for the left &#8220;edge&#8221;.</p>
<p>Final Thought:<br />
<a href="http://www.rockmelt.com/">RockMelt</a>  is a good browser with great potential. Definitely a beta, but on it&#8217;s way to be widely used by social junkies all over the world. </p>
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		<title>My Birthday Wish</title>
		<link>http://socialmediabirmingham.com/my-birthday-wish/</link>
		<comments>http://socialmediabirmingham.com/my-birthday-wish/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 14:06:36 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Causes]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=463</guid>
		<description><![CDATA[Well, for those who haven&#8217;t been of Facebook this morning, today is my birthday. I&#8217;m one year older, attempting to be a year wiser. I&#8217;m not one to celebrate my birthday. Never have. But this year, I want to celebrate. But just a little bit differently than normal. I&#8217;ve decided to donate my Birthday to...]]></description>
			<content:encoded><![CDATA[<p>Well, for those who haven&#8217;t been of Facebook this morning, today is my birthday. I&#8217;m one year older, attempting to be a year wiser. I&#8217;m not one to celebrate my birthday. Never have. But this year, I want to celebrate. But just a little bit differently than normal. I&#8217;ve decided to donate my Birthday to a worthy cause.</p>
<p>A few weeks back, I was asked to be a project manager for <a href="http://www.givecampbirmingham.org/">GiveCamp</a>, an event that gathers professionals together to build web presences for deserving charities. This is the first year that Birmingham has hosted a GiveCamp, and I&#8217;m excited to see what comes from it. If you&#8217;re able to help, please make sure to <a href="http://givecampbirmingham.eventbrite.com/">signup here</a> or show up to the Friday night event. </p>
<p>I&#8217;ll be managing the project for an organization called &#8220;My Father&#8217;s House Foundation&#8221;. Martha Bouyer, founder of MFHF, told me the story of Cory, a young man who was aging out of foster care. The young man, Cory, had little to no of the life skills that you and I take for granted. That inspired her to start teaching those in foster and group home care about what life will be like and the decisions they will have to make after they are emancipated from the state. I had the chance to spend last Saturday in one of the classes, conveniently titled &#8220;Moving out on your own&#8221;. It was a great refresher for me and I know several people who would have benefited from that class. </p>
<p>I&#8217;m humbled and honored to be running this project and to have met such a worthwhile cause. But I&#8217;d like to do a little bit more. While I appreciate a beer on my birthday as much as the next guy, I&#8217;d like to ask you to donate the $5 for that beer to MFHF. My goal is to raise $1,000. Simply click on the red donate button to the right of this post. All money raise will go directly to MFHF. Monday, I&#8217;ll update everyone with their brand-new website.</p>
<p>Thanks for helping me celebrate my birthday, my way.<br />
&#8211;DW</p>
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		<title>Being part of something special makes you special</title>
		<link>http://socialmediabirmingham.com/being-part-of-something-special-makes-special/</link>
		<comments>http://socialmediabirmingham.com/being-part-of-something-special-makes-special/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 14:00:05 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Deep Thoughts]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=434</guid>
		<description><![CDATA[Last night I got home to find a great comment left by Chris on Monday&#8217;s post. In his comment, he mentioned that &#8220;The online community in Birmingham is very special and I&#8217;m honored to be a part of it&#8221;, and frankly, I couldn&#8217;t agree more. We have such a great diversity of talents, ages, and...]]></description>
			<content:encoded><![CDATA[<p><a href="http://socialmediabirmingham.com/wp-content/uploads/2010/12/champs.png"><img src="http://socialmediabirmingham.com/wp-content/uploads/2010/12/champs-300x171.png" alt="" title="champs" width="300" height="171" class="alignleft size-medium wp-image-438" /></a>Last night I got home to find a great comment left by <a href="http://twitter.com/chriscreates">Chris</a> on Monday&#8217;s post. In his comment, he mentioned that &#8220;The online community in Birmingham is very special and I&#8217;m honored to be a part of it&#8221;, and frankly, I couldn&#8217;t agree more. We have such a great diversity of talents, ages, and histories, it hard to imaging that our community would have come together at all if it weren&#8217;t for such social tools like Twitter and Facebook.</p>
<p>Not long after, <a href="http://www.fox.com/glee/">Glee</a> came on. Having been a show choir geek throughout middle and high school, I haven&#8217;t missed an episode yet. Last night&#8217;s episode wasn&#8217;t one of their best. After all, <a href="http://gleekguide.com/">Gleeks</a> like myself are used to the cast being a rag-tag group that banded together to fight the oppressions of high school. </p>
<p>But last night, for nearly the entire episode, everyone seemed out for themselves. They wanted nothing more than to be individuals, not part of the group. At the end of the episode, after putting down their egos and (spoiler alert!) banding together to win sectionals, one of the characters was reminded of a quote <a href="http://www.fox.com/glee/bios/lea-michele/">she</a> made in the first episode, &#8220;Being part of something special makes you special&#8221;.</p>
<p>I believe, far too often, we fail to realize just how lucky we are to be a part of something special. We can&#8217;t all be in the limelight, front and center. It takes a quite a few people working together to pull off the amazing feats we do everyday. Sometimes, we just need to take a step back and realize that the feeling of knowing just how special that moment is enough, victory is inevitable, and realizing that the team is greater than the sum of it&#8217;s parts. </p>
<p>Take the time to soak in that feeling. Don&#8217;t let petty tiffs and egos get in the way. Bask in the fact success is built by hard work and measured by the people you influence, directly and (in our case) indirectly. I challenge you, today, when making decisions or taking action, consider what&#8217;s best for the team before you consider what&#8217;s best for you. More often than not, you&#8217;ll see that what&#8217;s best for the team ends up being better for you down the road.</p>
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		<title>Something of your own</title>
		<link>http://socialmediabirmingham.com/something-of-your-own/</link>
		<comments>http://socialmediabirmingham.com/something-of-your-own/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 14:07:48 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Deep Thoughts]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=428</guid>
		<description><![CDATA[In between dealing with relatives and fighting off a tryptophan-induced coma this Thanksgiving, I tried to take some time to reflect on just what I&#8217;m the most thankful to have. While good health, good job, and great friends were near the top, I can&#8217;t say they were number 1 thru 3 this year. This year,...]]></description>
			<content:encoded><![CDATA[<p>In between dealing with relatives and fighting off a tryptophan-induced coma this Thanksgiving, I tried to take some time to reflect on just what I&#8217;m the most thankful to have. While good health, good job, and great friends were near the top, I can&#8217;t say they were number 1 thru 3 this year. This year, number 1 had to be having a place to retreat to after football and festivities was over, in-law free.</p>
<p>As some of you know, <a href="http://twitter.com/lizzybeth1437">@lizzybeth1437</a> and I moved into our new apartment last week. (Special thanks goes out to <a href="http://twitter.com/spencerwyatt">Spencer</a> and <a href="http://twitter.com/rlhahnem">Robert</a> for helping us move) I can&#8217;t express how awesome our first weekend in our new place. It has been so nice, in between unpacking and taking out the trash, to not have to share a kitchen, vie for TV time with 5 other people, or worry about someone using your favorite hair pomade. I&#8217;m really excited now that Thanksgiving is over. I can&#8217;t wait to start having friends over for dinner, drinks, and conversations reminiscent of the ones I had in college. </p>
<p>It is so nice to have something to call your own. Something that you&#8217;re worked hard toward. Something you&#8217;ve sacrificed your time, money, and effort to be able to say, &#8220;This is mine&#8221;. Speakers like <a href="http://twitter.com/garyvee">Gary V</a> and <a href="http://twitter.com/chrisbrogan">Chris Brogan</a> have made a career out of telling people to get out there and create something of their own, on and offline.</p>
<p>But what I admire most about people like <a href="http://www.chrisbrogan.com/">Brogan</a> and <a href="http://garyvaynerchuk.com/">Gary V</a> is that they have taken the something that they have created and invested back into their communities. They have continued their success by basing it around the success of others. It&#8217;s no longer just a something of their own, it&#8217;s a something that they freely share. And that&#8217;s a great feeling to be a part of, whether you&#8217;re on the giving or receiving side. Either way, you know you&#8217;re a part of something very special.</p>
<p>I get that feeling every time I get the chance to head out to Lunch Bunch. A group started by <a href="http://twitter.com/staceyhood">Stacey</a> <a href="http://staceyhood.com/">Hood</a>, it&#8217;s nothing more than getting people together for lunch. Most find out via Facebook invite or in their feed in Twitter. It doesn&#8217;t cost anything more than lunch and it&#8217;s just a great way to renew online relationships offline. Seeing so many online folks together in one spot for an offline gathering makes you have to step back on realize just how powerful a simple get-together can be.</p>
<p>I&#8217;m curious to know if you&#8217;ve built something and how you&#8217;ve been able to share it? Even better, what have you taken part in that someone built that gave you that feeling that you just had to be a part of it? Please share your stories in the comments.</p>
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		<title>A Servant&#8217;s Attitude</title>
		<link>http://socialmediabirmingham.com/servants-attitude/</link>
		<comments>http://socialmediabirmingham.com/servants-attitude/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 14:24:40 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Deep Thoughts]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=412</guid>
		<description><![CDATA[Now, I&#8217;m not the most religious person in the world (shocking for some, I know). But while I was at SkyWatcher Training one of the things that James Spann said struck me. While talking about sitting on the board of Trinity Hospital and mentioning that sleep is for the weak, he talked about his driving...]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_424" class="wp-caption alignleft" style="width: 310px"><a href="http://socialmediabirmingham.com/wp-content/uploads/2010/11/DivineServant.jpeg"><img src="http://socialmediabirmingham.com/wp-content/uploads/2010/11/DivineServant-300x225.jpg" alt="" title="DivineServant" width="300" height="225" class="size-medium wp-image-424" /></a><p class="wp-caption-text">Courtesy: http://www.thecomingkingfoundation.org/</p></div> Now, I&#8217;m not the most religious person in the world (shocking for some, I know). But while I was at <a href="http://www.alabamawx.com/?p=36331">SkyWatcher Training</a> one of the things that <a href="http://twitter.com/spann">James Spann</a> said struck me. While talking about sitting on the board of Trinity Hospital and mentioning that sleep is for the weak, he talked about his driving force, having a servant&#8217;s heart.</p>
<p>Now, after working in the private sector for nearly 5 months, there&#8217;s one thing that I&#8217;ve noticed. Or better yet, I haven&#8217;t noticed. And that&#8217;s a servant&#8217;s attitude. It reminds me a lot of my high school days. It&#8217;s that idea of &#8220;what can I do to scrap by&#8221; and &#8220;what have you done for me lately. Frankly, it&#8217;s getting old really quickly. </p>
<p>During some leadership training years ago, we were talking about what qualities to look for when evaluating performance. For instance, if a person showed up 15 minutes early to work everyday and the expectation was for them to be at work 15 minutes early everyday, on a performance scale of 1 to 5, they would score a 3.</p>
<p>Why a 3? Why not a 4? Because they were only doing what was expected of them. Nothing more, but nothing less. And that&#8217;s the attitude I&#8217;m seeing. People are not willing to go the extra step, without being told to do so.</p>
<p>You see this happen quite often in sports. While they&#8217;re always around, the <a href="http://newyork.yankees.mlb.com/index.jsp?c_id=nyy">Yankee</a>&#8216;s of the sports world don&#8217;t win all the time. Why? The team is made of individuals. Individuals look out for themselves and aren&#8217;t interested in taking the extra step to make others better. Don&#8217;t get me wrong, they&#8217;re going to be good. But they&#8217;ll rarely, if ever, break the threshold of being <a href="http://www.urbandictionary.com/define.php?term=brilliant">brilliant</a>.</p>
<p>It doesn&#8217;t have to be a lot, just enough to make someone else&#8217;s day better, whether they notice it or not. It&#8217;s taking upon yourself that little bit of extra responsibility and getting nothing more from it than knowing that you made someone&#8217;s day just that much better.</p>
<p>A great example of this locally is <a href="http://twitter.com/mcbrihk">Henry</a> <a href="http://www.linkedin.com/in/henrymcbride">McBride</a>. Henry has organized the last 3 <a href="http://www.ignitebirmingham.com/">Ignite talks</a>, not to mention <a href="http://barcampbirmingham.org/">BarCampBirmingham</a> this year. While I don&#8217;t know for sure, I don&#8217;t believe anyone asked him. And while I can&#8217;t be a hundred percent sure of his motives, I&#8217;m fairly confident he did it for no other reason than he believed it needed to be done. I know that I appreciate what he&#8217;s done. The different viewpoints that people have been exposed to because of Ignite have sparked conversation here in town where there was none. </p>
<p>So I challenge you to take a servant&#8217;s attitude. Go one extra step for someone, everyday. By the end of the year, you&#8217;ll have taken 43 investments towards making those around you better.</p>
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		<title>Getting that homey feeling</title>
		<link>http://socialmediabirmingham.com/gettting-that-homey-feeling/</link>
		<comments>http://socialmediabirmingham.com/gettting-that-homey-feeling/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 13:51:22 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Deep Thoughts]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=417</guid>
		<description><![CDATA[For those of you who don&#8217;t know, you&#8217;re now reading the blog of the newest resident of Fultondale, Alabama. As of last night, @lizzybeth1437 and I signed the lease to our first place together after nearly three years of marriage. I know both of us couldn&#8217;t be more excited and ready to have place to...]]></description>
			<content:encoded><![CDATA[<p><a href="http://socialmediabirmingham.com/wp-content/uploads/2010/11/igotthekeys.png"><img src="http://socialmediabirmingham.com/wp-content/uploads/2010/11/igotthekeys-300x270.png" alt="" title="igotthekeys" width="300" height="270" class="alignleft size-medium wp-image-418" /></a>For those of you who don&#8217;t know, you&#8217;re now reading the blog of the newest resident of <a href="http://www.fultondale.com/">Fultondale, Alabama</a>. As of last night, <a href="http://twitter.com/lizzybeth1437">@lizzybeth1437</a> and I signed the lease to our first place together after nearly three years of marriage. I know <a href="http://cl.ly/001g2N1I0z1L351p3o2P">both of us</a> couldn&#8217;t be more excited and ready to have place to call our own.</p>
<p>While it&#8217;s great to have place of our own, it&#8217;s even better to know that I have friends who can share the experience with me, right then. A <a href="http://twitter.com/socialmediabham/status/4304728620015616">simple tweet</a>, that takes 2 minutes and only slightly annoys the leasing agent (not new media savvy, if you can tell) gets well wishes from a handful of local Twitterati. Soon, we&#8217;ll have our own Foursquare location with maybe a picture or two. More and more, it&#8217;s starting to feel like home.</p>
<p>And isn&#8217;t the one of the great things about social media? It makes us feel right at home with (as <a href="http://twitter.com/eatbhm">@eatbhm</a> puts it) &#8220;future former strangers&#8221;. You know, those people who share similar interests and ideas that we haven&#8217;t quite met in person yet, but have managed to make a connection using some social media tool. Some of the best conferences I&#8217;ve been to have only been enhanced by looking at the attendee list weeks ahead of time and being able to start conversations that carry right over to the conference. And it&#8217;s not surprising that so much of their personalities bleed through the text on the screen. Social media tools can make you feel like you&#8217;re getting back together with a group of friends that haven&#8217;t seen face-to-face in years.</p>
<p>Though I slightly annoyed our leasing agent, I added to the excitement, celebration and conversation that will take place next time I meet a few of my fellow Twitterers in person. I&#8217;ll take that trade any day.</p>
<p>Share your stories about how you&#8217;ve gotten that homey feeling using Social Media tools. Was it a tweetup with strangers? Or maybe you found a friend&#8217;s parent&#8217;s house using foursquare? I&#8217;d love to hear about it. Please leave your stories in the comments of this post.</p>
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		<title>The student loan beast</title>
		<link>http://socialmediabirmingham.com/the-student-loan-beast/</link>
		<comments>http://socialmediabirmingham.com/the-student-loan-beast/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 13:15:24 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Deep Thoughts]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=409</guid>
		<description><![CDATA[Now, I don&#8217;t like dealing with financial matters. I&#8217;ve always thought of myself as more of a Woz than a Jobs when it comes to business matters. Back in my college days, money was tight since my mother was trying to put me through college herself. My odd jobs around UAB helped, but I had...]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_414" class="wp-caption alignleft" style="width: 310px"><a href="http://socialmediabirmingham.com/wp-content/uploads/2010/11/trogdor.png"><img src="http://socialmediabirmingham.com/wp-content/uploads/2010/11/trogdor-300x214.png" alt="" title="trogdor" width="300" height="214" class="size-medium wp-image-414" /></a><p class="wp-caption-text">Courtesy: http://www.homestarrunner.com/</p></div>Now, I don&#8217;t like dealing with financial matters. I&#8217;ve always thought of myself as more of a <a href="http://en.wikipedia.org/wiki/Steve_Wozniak">Woz</a> than a <a href="http://en.wikipedia.org/wiki/Steve_Jobs">Jobs</a> when it comes to business matters.</p>
<p>Back in my college days, money was tight since my mother was trying to put me through college herself. My odd jobs around <a href="http://www.uab.edu/home/">UAB</a> helped, but I had to take a couple of loans (government and private) to be able to cover the gaps, like most of those who head off to college.</p>
<p>But my lack of enthusiasm in financial matters coupled with the college loan industry&#8217;s collapse and stagnancy led to a less than enjoyable phone call from an attorney from one of my lending institutions last friday. While all ended well, I guess the most relief I got from the conversation was that of the &#8220;student loan beast&#8221; being exposed and dealt with. No longer do I have to worry about this unknown thing hanging in the back of my thoughts all the time. Thinking that every dollar spent is one less dollar I would have to use against it.</p>
<p>I guess I always hated and admired one of my buddies in college who had <a href="http://www.fool.com/personal-finance/credit/60-second-guide-to-perfect-credit.aspx">perfect credit</a>. I mean 800+ credit. He not only paid off all of his student loans, he also bought a houses by the time he was 25. Not kidding. It was great hanging out at this place, thinking of how great it would be to have all of that.</p>
<p>But now, looking back, all of that took an enormous amount of responsibility and confidence, neither of which I had much of at the time. Fear can do that to you. It&#8217;s a debilitating device that is used all too often. In my case, it was the fear of not being able to manage living the life I wanted to live. But by recognizing the fear, confronting it, and understanding it, it&#8217;s no longer a fear. It&#8217;s a reality. And reality can be dealt with. Maybe not always the way we want to deal with it, but we at least know what it takes to move past it and move on.</p>
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		<title>I don&#8217;t get it: Sales vs Marketing</title>
		<link>http://socialmediabirmingham.com/i-dont-get-sales-vs-marketing/</link>
		<comments>http://socialmediabirmingham.com/i-dont-get-sales-vs-marketing/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 14:23:10 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
		
		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=399</guid>
		<description><![CDATA[I'm not a sales guy, though I worked in retail sales for 3 years. I would see myself more of a marketing guy, having worked with a college athletics marketing department on and off for about 5 years. But I don't really get why sales and marketing people are so divided.]]></description>
			<content:encoded><![CDATA[<div id="attachment_404" class="wp-caption alignleft" style="width: 310px"><a href="http://socialmediabirmingham.com/wp-content/uploads/2010/11/venn-diagram.jpg"><img src="http://socialmediabirmingham.com/wp-content/uploads/2010/11/venn-diagram-300x258.jpg" alt="" title="Venn Diagram" width="300" height="258" class="size-medium wp-image-404" /></a><p class="wp-caption-text">Image Courtesy: http://www.nataliedee.com/</p></div>
<p>Let me back up. Last night I attended the <a href="http://benov10.eventbrite.com/">Birmingham Entrepreneur event</a>, where barry Thomason discussed &#8220;The Unintentional Salesperson&#8221;. One of the graphs he used was a Venn Diagram that showed just a sliver of overlap between salespeople and marketers. He even went on to say that it&#8217;s rare to find someone who can do both well. After <a href="http://twitter.com/garrett98/status/2887444550651904">a few tweets with @garrett98</a> I let it go. But this morning on my drive to work, the idea crept back into my mind.</p>
<p>Looking at everything I know about sales and marketing, which is no where near that of many of the people I know, they really only have one fundamental difference. That difference is scale. I&#8217;ve racked my brain. There isn&#8217;t anything else that I can think of that one does that the other doesn&#8217;t that isn&#8217;t a product of scale. A couple of examples for you:</p>
<h3><strong>Qualifying</strong></h3>
<p>Sales managers implement tools to qualify good leads. Analysers, surveys, and questions generally do this job. Marketers (should) use tools such as studies and reports to decide where to spend their time and efforts. An added bonus with marketing is that (done correctly) you&#8217;re actually helping pre-qualify leads for sales increasing their efficiency, increasing sales, etc, etc&#8230;</p>
<h3><strong>Educating the Customer</strong></h3>
<p>One of the things I loved about working at an Apple Retail Store was that when I was on the sales floor, it was not about selling Macs. It was about educating our customers. And I think that holds true for both sales and marketing. By educating your customers and assuming you have a good product, you&#8217;ll automatically show them value. Marketers do this on a broader scale. Take the newest iPad commercials. They show 10-12 apps that get you interested, generally enough to make your way to a retail store. Once in the retail store, the specialist (aka the Salesperson) can take the time to get to know the person and show them more apps that would interest them.</p>
<p>Can you come up with any use cases where the jobs of sales and marketing aren&#8217;t differentiated by scale? Please leave some examples in the comments section.<br />
&#8211;DW</p>
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		<title>Getting Social: Flash Mob Madness</title>
		<link>http://socialmediabirmingham.com/getting-social-flash-mob-madness/</link>
		<comments>http://socialmediabirmingham.com/getting-social-flash-mob-madness/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 11:29:18 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=390</guid>
		<description><![CDATA[I love hanging out with creative people. The ideas they spark are the thinks that change the world. Case in point: Jennifer Galbreath and Charlie Todd Now I&#8217;m betting most of you don&#8217;t know what they have in common. They like causing a scene. Oddly different, yet strikingly the same. A little background for you....]]></description>
			<content:encoded><![CDATA[<p>I love hanging out with creative people. The ideas they spark are the thinks that change the world.</p>
<p>Case in point: Jennifer Galbreath and Charlie Todd</p>
<p>Now I&#8217;m betting most of you don&#8217;t know what they have in common. They like causing a scene. Oddly different, yet strikingly the same. </p>
<p>A little background for you. To all known knowledge (i.e. Google) flash mobs have really never been seen in Birmingham. I would say Alabama, if not for <a href="http://lessthanuthink.org/">a really creative campaign against Binge Drinking</a>. At it&#8217;s core, a flash mob is nothing more than a group of people who get together, cause a scene, and leave pretty much without saying a word. </p>
<p>Why do such a thing? People, as a whole, love being in the know. From a tip from your buddy who knows a guy, to catching something that everyone else seems to have missed, it&#8217;s fun walking around, repeating in your head, &#8220;I know something you don&#8217;t know&#8221;. And being in the middle of a group of people dancing, acting out a musical, or repeating the same actions over and over, can really make you feel like you don&#8217;t know something. </p>
<p>So, generally people will do anything to get &#8220;in the know&#8221;. And I guess that&#8217;s why it&#8217;s a pretty effective marketing tactic. Queue Jennifer Galbreath. Jennifer is the Director of the Breast Cancer Research Foundation of Alabama, an organization that keeps the money in Alabama, giving most of it&#8217;s money to researchers at UAB. I could tell you more, but I think <a href="http://www.bcrfa.org/about.php">their website</a> tells a better story than I can. She also organized the largest flash mob in Birmingham, AL, to date (10.7). Don&#8217;t believe me? Here&#8217;s the proof:</p>
<p><center><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/yXHNhUMtMro?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/yXHNhUMtMro?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></center></p>
<p>Now, how does <a href="http://twitter.com/charlietodd">Charlie Todd</a> play into all of this? Well, for those who don&#8217;t know who he is (and I&#8217;m not sure who that would be), he started a little group called <a href="http://improveverywhere.com/">Improv Everywhere</a>. And after hearing him<a href="http://iloveuab.com/uab/mp3-experiment-uab-lecture-series-presents-charlie-todd/"> speak at the UAB Lecture Series</a> (and being a part of the the UAB MP3 Experiment), I admire him even more.</p>
<p>He really told the story of Improv Everywhere, from a simple social experiment to something that has been engrained in social vernacular. But his driving force is that one only matched by an old scouting motto: Leave the place better than when you found it. Toilet paper, balloons, and other props withstanding, Charlie&#8217;s driving force was simply to give a great experience to strangers. And with every mission, Charlie and the rest of his IE agents do just that. A simple chuckle from a passerby, the thousands of people who have just shown up, and millions online, have been bettered by a simple guy who moved to NYC, looking to be an actor/director.</p>
<p>Not bad work, Charlie. Not bad at all.</p>
<p>And now, if you&#8217;re curious to see footage of the MP3 Experiment from yesterday at UAB:<br />
<center><br />
<table style="border:0px; padding:0px;">
<tr>
<td><font style="font-size:13px; font-family:Verdana; font-weight:bold; font-color:#293546">Improv Everywhere at UAB</font></td>
</tr>
<tr>
<td>
<p><object width="470.0" height="402.0" align="middle" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" id="movie1286422378216"><param name="allowScriptAccess" value="always"/><param name="movie" value="http://tribeca.vidavee.com/advance/vidavee/playerv3/vFlasher_debug.swf/p19=movie1286422378216&#038;d=7D02198497DED4F69C24036B0E4FA57F&#038;"/><param name="quality" value="high"/><param name="bgcolor" value="#ffffff"/><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><embed allowscriptaccess="always" wmode="transparent" width="470.0" height="402.0" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" quality="high" name="movie1286422378216" src="http://tribeca.vidavee.com/advance/vidavee/playerv3/vFlasher_debug.swf/p19=movie1286422378216&#038;d=7D02198497DED4F69C24036B0E4FA57F&#038;" allowFullScreen="true"></embed></object></td>
</tr>
</table>
<p></center></p>
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		<title>2 Minute Review &#8211; &#8220;The Social Network&#8221;</title>
		<link>http://socialmediabirmingham.com/minute-review-social-network/</link>
		<comments>http://socialmediabirmingham.com/minute-review-social-network/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 15:30:57 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=379</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/j8AmhwR-Oho?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/j8AmhwR-Oho?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>
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		<title>Is this Birmingham?</title>
		<link>http://socialmediabirmingham.com/isthisbham/</link>
		<comments>http://socialmediabirmingham.com/isthisbham/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 13:35:15 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Deep Thoughts]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=373</guid>
		<description><![CDATA[It&#8217;s really hard to look at this picture and think, &#8220;Wow, this is Birmingham.&#8221; But it is. I know that during my travels to other regional cities like Chattanooga, Memphis, Atlanta, Nashville, etc, I&#8217;ve been struck by awesome feats of architecture and stunningly designed &#8220;common areas&#8221; downtown for the city to converge on. After walking...]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_374" class="wp-caption alignleft" style="width: 310px"><a href="http://socialmediabirmingham.com/wp-content/uploads/2010/09/IMG_0014.jpg"><img src="http://socialmediabirmingham.com/wp-content/uploads/2010/09/IMG_0014-300x225.jpg" alt="" title="IMG_0014" width="300" height="225" class="size-medium wp-image-374" /></a><p class="wp-caption-text">Birmingham Skyline from Railroad Park</p></div> It&#8217;s really hard to look at this picture and think, &#8220;Wow, this is Birmingham.&#8221; </p>
<p>But it is. I know that during my travels to other regional cities like Chattanooga, Memphis, Atlanta, Nashville, etc, I&#8217;ve been struck by awesome feats of architecture and stunningly designed &#8220;common areas&#8221; downtown for the city to converge on. After walking around the park, seeing not only how vast it is, but how much thought was put into design, location, and function, it seems apparent to me that Birmingham is moving forward. We can have nice things such as this. And maybe that downtown ballpark isn&#8217;t as far down the road as I thought it was this time yesterday. </p>
<p>I&#8217;m not one to &#8220;rahrah&#8221; around an idea, despite my days as a college mascot. But this one excites me, kinda like Christmas mornings when I was a kid. What&#8217;s next for Birmingham? How do we show people that Birmingham is the &#8220;Magic City&#8221;? After all, this city did just &#8220;appear&#8221; from seemingly nothing to become one of the South&#8217;s largest cities.  Could this new plan by the <a href="http://birminghambusinessalliance.net/">Birmingham Business Alliance</a> be the &#8220;Magic&#8221; needed to move our city forward?</p>
<p>I think it has a chance to be. So, in that spirit:</p>
<p><a href="http://bhamisopen.com/"><img alt="" src="http://cl.ly/37f8dff2b39a8ec08d47/content" title="Birmingham is Open" class="aligncenter" width="511" height="476" /></a></p>
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		<title>What do you think of the Chiropractor, Twitter?</title>
		<link>http://socialmediabirmingham.com/do-think-of-chiropractor-twitter/</link>
		<comments>http://socialmediabirmingham.com/do-think-of-chiropractor-twitter/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 10:56:53 +0000</pubDate>
		<dc:creator>socialmediabirmingham</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://socialmediabirmingham.com/?p=371</guid>
		<description><![CDATA[So, I recently went to the chiropractor for the first time. Still unsure of what I think of chiropractors as a whole, but I know that mine, Dr. Dirk Yasko, is a great guy who really believes in his craft. I was kinda curious what Twitter thought of chiropractors and I got a lot of...]]></description>
			<content:encoded><![CDATA[<p>So, I recently went to the chiropractor for the first time. Still unsure of what I think of chiropractors as a whole, but I know that mine, Dr. Dirk Yasko, is a great guy who really believes in his craft. </p>
<p>I was kinda curious what Twitter thought of chiropractors and I got a lot of great responses. Here are some of the highlights:</p>
<p><a href="http://twitter.com/macsmarts">@macsmarts </a><br />
they&#8217;ll just squeeze you for money.<br />
September 4, 2010 11:22:18 AM CDT </p>
<p><a href="http://twitter.com/andriajensen">@andriajensen </a><br />
I love the chiropractor! It helps me sooo much.<br />
September 3, 2010 10:59:16 PM CDT </p>
<p><a href="http://twitter.com/L2IT">@L2IT</a><br />
I&#8217;m on the yes side. But you have to be careful not to get a quack.<br />
9:31 PM Sep 3rd</p>
<p><a href="http://twitter.com/StaceyHood">@StaceyHood</a><br />
Little late to the party, but I think chiro&#8217;s are great, but they&#8217;re &#8220;supplements&#8221; not cures IMO.<br />
7:42 PM Sep 3rd</p>
<p><a href="http://twitter.com/creding">@creding</a><br />
I&#8217;ve experienced both ends of the spectrum, there is a good one in harbert plaza, but there are more bad than good<br />
7:32 PM Sep 3rd</p>
<p><a href="http://twitter.com/willieljackson">@willieljackson</a><br />
I have friends who swear by it.<br />
7:19 PM Sep 3rd </p>
<p><a href="http://twitter.com/toddbob3">@toddbob3 </a><br />
I don&#8217;t know ab everyone else but mine really cracks.. me up!<br />
7:17 PM Sep 3rd </p>
<p><a href="http://twitter.com/inthemiddle">@inthemiddle</a>My chiropractor rocks! He&#8217;s the cure for what my desk job does to my back.<br />
7:12 PM Sep 3rd </p>
<p><a href="http://twitter.com/wilsonsway">@wilsonsway </a><br />
Stay far away. One made my back worse 3 years ago. Most of them think they can &#8216;fix&#8217; anything wrong with you. Be cautious!<br />
7:05 PM Sep 3rd </p>
<p><a href="http://twitter.com/amandacdykes">@amandacdykes  </a><br />
I have. I see it as a temporary fix. If u het a catch in your back etc. But PT is the way to go for a permanent fix.<br />
7:02 PM Sep 3rd </p>
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