Marketing is really nothing more than just learning to communicate a message to large amounts of people. Good marketing is knowing who are your customers. Successful marketing is know where they spend their time and these days, having a conversation. If you can target a specific group of people, you can customize that information for them. You can make your message relevant to them. FlowTown does just that.
FlowTown really takes the next step in social email marketing by creating a social networking profile of a person from just their email. In a nutshell, simply enter customer A’s email or import it (Gmail, Mail Chimp, CSV) into FlowTown. Then within the FlowTown UI, you can simply organize your customers into specific groups or use existing social network organization for targeted email marketing campaigns. Let’s say you’re a BBQ joint who just wants to invite Twitter followers for a Tweetup. With a few click, you’ve just shot an email out to all of your customers who are on Twitter.
There are lots of possibilities for this tool in the future as well. One thing I would like to see added is to campaign to customers within some of the various social networks. Why? Well, I was talking with a relative last night and she said the words:
I could waste an entire day on facebook and not touch my email once.
I’m pretty sure there are many a soccer mom out there who are just like my Aunt Edna (yes, she’s the cool one).
There’s a great concept going here with FlowTown. And they have received a lot of exposure already with articles on such sites as All Things Digital and Fast Company. And the fact that they have positioned themselves to not be competing with other email marketing companies (MailChimp, for example), makes them a company to watch in the young year.
