In my day job, Microsoft Exchange is a big deal. Not so much the name, but the idea behind the name. Exchanging of information, instantly.
C-level executives have been using this for years as a way to keep their businesses in constant check and up-to-date with the latest contact and calender information.
But it’s only taken 140 characters to make Twitter pretty much the largest information exchange service in the world (and no, the Web and Google don’t count).
The ReTweet in question was about 100+ tools that can help you achieve your goals. One person’s comment caught me funny. Why would you need to reconsider your life? I mean, Twitter is a very powerful tool.
My comment back to him emphasized that point. Now, as some of you know, I’ve been using Twitter as a tool to help my dreams and goals. I find that it’s a great networking tool, source of information that’s relevant specifically to me, and might someday contribute to advancing my professional career.
Why has Twitter been so effective at doing this?
Simple. It goes back to the basics of Exchange. Getting information instantly. Just 3 to 4 years ago, I would have missed a great demonstration @PepperPlace, not gotten to join in an impromptu talk about co-working @BarCampChatt, or not been able to get 6 near-strangers to meet and converse for lunch at a random place in just under 30 minutes.
Media Outlets have known for quite sometime that information is power. As we all know, that power has shifted to be in the hands of the people. People like us. It’s up to us to get out there and use it. Find out just what it can do. I’m not saying that just having access to this live-stream of information is instantly going to make all of your or my dreams come true. It’s not. It would have worked for more people by now. However, given enough time, practice, and dedication to nurturing the relationships that are built using Twitter (and really any social media platform), Twitter can help you to achieve whatever your set is mind.
Right about now, mine is set for a free lunch. Who’s buying? 
