Comments on: Why “expert” shouldn’t be a dirty word in social media… http://socialmediabirmingham.com/why-expert-shouldnt-be-a-dirty-word-in-social-media/ Social Media commentary, with a (Technically) Southern touch... Mon, 14 Jun 2010 03:26:09 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Chris Davis http://socialmediabirmingham.com/why-expert-shouldnt-be-a-dirty-word-in-social-media/comment-page-1/#comment-74 Chris Davis Wed, 03 Mar 2010 21:15:17 +0000 http://socialmediabirmingham.com/?p=239#comment-74 I agree with you and Spencer at the same time. I have come across a seemingly unending list of self professed social media "experts" who's social media sites for their "expertise" are less engaging than my 73 year old fathers Facebook. While you presented the true definition and case for an "expert," that term has been tainted by those who profess it, but can't produce it. In the long run, those who are not experts, but claim to be, will weed themselves out by providing weak advise, thin strategies and low ROI. The problem is there are so many weeds, it's hard to see the true experts. I agree with you and Spencer at the same time. I have come across a seemingly unending list of self professed social media “experts” who's social media sites for their “expertise” are less engaging than my 73 year old fathers Facebook. While you presented the true definition and case for an “expert,” that term has been tainted by those who profess it, but can't produce it. In the long run, those who are not experts, but claim to be, will weed themselves out by providing weak advise, thin strategies and low ROI. The problem is there are so many weeds, it's hard to see the true experts.

]]> By: Chris Davis http://socialmediabirmingham.com/why-expert-shouldnt-be-a-dirty-word-in-social-media/comment-page-1/#comment-60 Chris Davis Wed, 03 Mar 2010 15:15:17 +0000 http://socialmediabirmingham.com/?p=239#comment-60 I agree with you and Spencer at the same time. I have come across a seemingly unending list of self professed social media "experts" who's social media sites for their "expertise" are less engaging than my 73 year old fathers Facebook. While you presented the true definition and case for an "expert," that term has been tainted by those who profess it, but can't produce it. In the long run, those who are not experts, but claim to be, will weed themselves out by providing weak advise, thin strategies and low ROI. The problem is there are so many weeds, it's hard to see the true experts. I agree with you and Spencer at the same time. I have come across a seemingly unending list of self professed social media “experts” who's social media sites for their “expertise” are less engaging than my 73 year old fathers Facebook. While you presented the true definition and case for an “expert,” that term has been tainted by those who profess it, but can't produce it. In the long run, those who are not experts, but claim to be, will weed themselves out by providing weak advise, thin strategies and low ROI. The problem is there are so many weeds, it's hard to see the true experts.

]]> By: Spencer Wyatt http://socialmediabirmingham.com/why-expert-shouldnt-be-a-dirty-word-in-social-media/comment-page-1/#comment-57 Spencer Wyatt Fri, 29 Jan 2010 20:02:58 +0000 http://socialmediabirmingham.com/?p=239#comment-57 I think the reason that the word "expert" is often (and appropriately) mocked in social media is that there are so many people who are self-proclaimed "experts" but have no track record of actually producing results with social media. These people shouldn't be able to claim to be anything more than being a social media "hobbyist" or "enthusiast."<br><br>Once a person has demonstrated that they can consistently drive real results using social media - whether that means increases in sales, customer satisfaction, brand awareness, or some other metric - then they can legitimately tell people they are an "expert." But they likely won't need to, because their clients will - and no one will ever sing your praises louder than a happy client will. I think the reason that the word “expert” is often (and appropriately) mocked in social media is that there are so many people who are self-proclaimed “experts” but have no track record of actually producing results with social media. These people shouldn't be able to claim to be anything more than being a social media “hobbyist” or “enthusiast.”

Once a person has demonstrated that they can consistently drive real results using social media – whether that means increases in sales, customer satisfaction, brand awareness, or some other metric – then they can legitimately tell people they are an “expert.” But they likely won't need to, because their clients will – and no one will ever sing your praises louder than a happy client will.

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